What Will We Learn
The general objective of the program:
Develop the trainee's ability to prepare a media campaign efficiently.
The capabilities that the program aims to develop:
The ability to prepare a media campaign efficiently.
Objectives:
- Media campaigns: their nature, types and ways of planning them.
- Stages of preparing the media campaign.
- Management and evaluation of the media campaign
Outputs:
After completing the training on the program, the trainee is expected to be able to:
- Define the objectives of media campaigns.
- Know the types of media campaigns.
- Know the steps for preparing a media campaign.
- Define the target audience of the media campaign.
- Know the appropriate communication methods for the campaign.
- Define the media content of the campaign.
- Apply the skills necessary for managing the media campaign.
- Define methods for evaluating the media campaign.
