Communication in public relations

The general objective of the program:

Developing the knowledge and skills of trainees to apply the necessary communication procedures in the public relations and media work environment efficiently and effectively.

The capabilities that the program aims to develop:

Applying communication procedures in public relations efficiently and effectively

Objectives:

• What is communication
• Introduction to public relations
• The public and the mental image

Outputs:

After completing the training on the program, the trainee is expected to be able to:

• Easily and easily identify the concept of public relations, its activities and functions.
• Easily and easily identify the concept and elements of the communication process system.
• Apply new communication skills to achieve communication efficiently and effectively.
• Identifies communication obstacles in the work environment and ways to overcome them accurately and skillfully.
• Applies planning steps in implementing public relations activities and programs efficiently and effectively.
• Identifies methods and ways of communicating with the masses accurately and skillfully.
• Identifies the nature of the mental image and its strategies easily and easily.
• Applies the use of the components of the mental image efficiently and effectively.